Privacy policy

Protecting your privacy is as important to FUJIFILM North America Corporation (“Fujifilm,” “we” or “us”) as it is to you. This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of the information that you submit to us through our website (the “SITE”). Please read this Privacy Policy carefully. Accessing our SITE is voluntary, and by accessing or using our SITE, you: acknowledge that you have read and understood this Privacy Policy; agree that your access and use of the SITE is subject to the Privacy Policy; and consent to our collection and use of your Non-Personal and Personally Identifiable Information as described in this Privacy Policy, as updated or revised from time to time. At all times, we reserve the right to disclose any information, including Personally Identifiable Information, to comply with any applicable law, regulation, legal process or governmental request; to protect our rights or property (including without limitation in the event of a transfer of control of the company, or substantially all of its assets), or during emergencies when safety is at risk.

Please note that your personal information may be processed by us in the country where it was collected, as well as other countries (including the United States).

Link to Other Websites

Our SITE may from time to time provide a link to another website or location. We provide these links merely for your convenience and we do not endorse such other website or location or its contents. We have no control over, do not review, and are not responsible for these other websites or their content. Our Privacy Policy does not apply to these other websites. The privacy policies of the operators of those websites will be applicable when you access their websites via links provided by us.

No Personal Information from Children

We do not knowingly collect personal information from children under the age of 13. Children are not permitted to use our SITE, and we request that children under the age of 13 not submit any personal information to the SITE. Since information regarding children under the age of 13 is not collected, we do not knowingly distribute personal information regarding children under the age of 13. For additional information, please refer to the “Children and Parents” section below.


From time to time we send out email updates on products, sales, special events, and promotions. Any such emails that you receive from FUJIFILM North America Corporation regarding FUJIFILM and affiliate branded products will tell you how to decline further email communications from us.

We also use email as a means of communicating with our customers. We love to hear from you, and we encourage you to email us with your questions or comments. We read every email we receive.

When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to "opt-out" by following the "unsubscribe" instructions provided in the email you receive, or by contacting us directly at a provided email address.

Please note, however, that if you "opt out" as described above, we will not be able to remove personally identifiable information about you from the databases of affiliates or third parties, including our vendors, suppliers and service providers, with which we have already shared your personally identifiable information.


Our SITE may use a standard technology called a "cookie" to collect information about how you use the site. A cookie is a small file stored on your computer by a website to give you a unique ID. We may use either or both "session" cookies and/or "persistent" cookies on the SITE. We use the session cookies to keep track of you while you navigate the SITE. We use the persistent cookies to enable the SITE to recognize you when you visit. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date. Cookies help make it easier for you to use our SITE, and they help us customize your experience so that we can provide you with the information you need – when and where you need it. We also use cookies to help us measure the success of our marketing efforts, so that we can better understand how to reach you and customers like you with information about our SITE. In keeping with our standard policy on customer information, we analyze data gathered via cookies only in aggregate, not at the individual customer level. Our vendors, suppliers or service providers of the SITE may also use other analytical tools to analyze the use of the SITE and information that you provide through the SITE.

The use of cookies by third parties are not covered by our privacy policy because we do not have access or control over these cookies. PLEASE CONSULT THE PRIVACY POLICIES OF ANY APPLICABLE THIRD PARTIES TO LEARN HOW THEY USE COOKIES.

Information We Collect

How and Why We Collect Personal Information

The personal information we gather from you helps us learn about visitors to our SITE, and allows us to facilitate our work relating to the purpose for which the information was requested. We use this information to better tailor the features, performance and support of our programs, products and services, and to offer you additional information and opportunities.

We collect personal information that you submit to us voluntarily through our SITE in the following ways:

When you register on the SITE as referenced, to participate in an offered program When you sign up to get information about special savings by email When you contact us by sending us email When you enter an on-line sweepstakes or contest participate in a survey Such personal information may include, without limitation, your contact information such as your name, email address, residence address (including city and state), telephone number, the college or university you presently attend, etc.

We also collect personal information through the use of technology, without you submitting that information, as follows:

As you navigate our SITE, certain information may be collected passively, including your Internet protocol address, browser type, domain names, access times, access frequency, and operating system.

We also use Cookies (described in the Cookies section) and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the solutions and information for which you searched and which you viewed. This type of information is collected to make our services, product and promotional offerings, and SITE more useful to you.

Finally, we may receive personal information about you from other sources like postal mail, telephone or fax. We may add this information to the information we have already collected from you via our SITE in order to improve the products and services, and promotional offerings we provide.

How We Use the Information We Collect

In order to make improvements in the way we communicate and interact with our loyal customers and interested consumers, Fujifilm may also aggregate data from all of our customers to prepare internal reports. For example, we may collect and analyze collected aggregate information to determine how many visitors arrived at certain pages of the SITE, how long they stayed on those pages, and where they went afterwards. Fujifilm does not combine your personally identifiable information with information about pages visited, purchases made, or any other click stream data.

In some instances, we use third party companies to help us provide our products and services to you, to assist us in managing customer information, to fulfill promotions and to communicate with you. Some of these companies are given access to some or all of the information you provide to us and some may use cookies on our behalf. These companies are contractually-restricted from using your information in any manner other than in helping us to provide you with the services and features available from our SITE and as otherwise permitted under this Privacy Policy and the associated Terms and Conditions of Use.

In addition, we may allow our affiliates and third party service providers such as advertisers, website statistics gatherers, vendors, suppliers and others to use cookies and other technologies to, among other things, serve advertisements, collect statistics about use of the SITE and enable such third parties to record information such as your browser type, IP address, which ads your browser has seen, which SITE pages you may have been viewing when ads were delivered, your referring URL, your geographic location and other interaction information (but not your name or address). We do not control the use of this technology or the resulting information and are not responsible for any actions or policies of such third parties.

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these agencies or companies for marketing purposes.

The information that you give us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared with other marketers to bring you offers of interest. If you prefer that we do not share your name and address with other marketers, you can contact us at / 1800-800-3854

If you provide feedback on any of our SITE offerings, or any of our promotions, products and services to us, we may use your feedback for any purpose. Fujifilm will collect any information contained in your communication and will treat the personal information in the communication in accordance with this Privacy Policy.

We may operate sweepstakes, contests, raffles, games and similar promotions through the SITE. We typically ask you for certain personally identifiable information when you enter and, if applicable, win a sweepstakes, contest, raffle, game or similar promotion. We reserve the right to share this personally identifiable information with third party partners and co-sponsors of such sweepstakes, contests, raffles, games and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contest, raffle, game or promotion. You should carefully review the rules of each sweepstakes, contest, raffle, game and promotion in which you participate through the website, as they may contain additional important information about our use of your personally identifiable information.

In the event there is a change in the corporate structure of Fujifilm, such as, but not limited to, merger, consolidation, sale, liquidation, or transfer of substantial assets, Fujifilm may, at its sole discretion, transfer, sell or assign information collected on and through this SITE, including without limitation, personally identifiable information concerning visitors, to one or more affiliated or unaffiliated third parties.

Children and Parents

Use of the SITE is not offered to children. If you are under 13, you may not use the SITE or Service. We do not intend to collect personal information from children. Parents and guardians are advised that any personal information voluntarily entered by children may be available for public access. If your child has submitted personal information, please contact us to request that such information be removed. Once we are aware of information entered by a child, we will exercise commercially reasonable efforts to remove such information from our databases and storage areas; however, we are not liable for any consequences relating to such information.

Privacy Policy Updates

This Privacy Policy is subject to occasional revision, and if we make any substantial changes to it, we will post an alert on this page. If you object to any such changes, you must cease using our SITE. Continued use of our SITE following notice of any such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

This Privacy Policy was last updated in November, 2015.

Data Security

Fujifilm is fully committed to the highest data security possible. Be assured that all information relating to our customers is stored in a highly secure environment. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information you provide to us online. In the unlikely event that we believe that the security of your personally identifiable Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is, in our sole discretion, appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email. If you receive an email or other correspondence requesting that you provide any sensitive information (including your SITE password or registration information) via email or to a web site that does not seem to be affiliated with our SITE, or that otherwise seems suspicious to you, please contact us at 1800-800-FUJI.